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Explorations in Business - Part 7 of ?

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Sales ads, letters, and calls, oh my.


Today is an extension of my quest to find my messaging.

A common sales strategy is the before-after-bridge. This is easy to see in diet and exercise sales. "Here's the person when they were fat. Here's the person skinny. Here's how they did it. Buy this product."

In the last article when I was working out the negative and positive revelation I did almost the same thing. It could be changed a little bit. "Here's the day I had to quit a job because I couldn't handle the pain of talking on a phone. Here's the day I gave four speeches at a Harry Potter festival. Rewiring my brain to change how I perceive pain was a key. Here's how to do it. Schedule a consultation now."

Something that sounds similar is Lisa Manyan's challenge-solution-invitation. The words do change what I think of though. "When you're in pain you have a serious problem to solve, but it's hard to solve a problem because …

Explorations in Business - Part 6 of ?

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Get customers. Satisfy them. Those are the two key steps in business. I have to figure out how to do both of those. Today I'm going to try to bring a lot of information together and find out which way I'm presenting this and getting customers.


I've found as I've been trying to design this as a system that I don't like it. I want it to be personal, not systematized. Even though this is going to be complex in a number of ways, eventually I need to end up with some simple strategies and tactics. This is from "Systemantics" by John Gall.

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A Complex System That Works Is Invariably Found To Have Evolved From A Simple System That Worked.

A Complex System Designed From Scratch Never Works And Cannot Be Made To Work. You Have To Start Over, Beginning With A Working Simple System.

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The first principle of systems design is "Do It Without A System If You Can." I don't think I can do that because I want to be able to somewhat co…

Notes on "Winning" by Jack Welch

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I taught seven students yesterday morning, then I watched the movie "The Professor" starring Johnny Depp, I went for a couple hour motorcycle ride, took a nap, wrote a political article including a resolution of support, wrote an article with a poem, and read a chapter from Anne Rice's "Sleeping Beauty". Somewhere in there I also skimmed through Jack Welch's entire book "Winning".


Jack Welch was the CEO of GE for many years. He worked his way up through the company. So, his skillset is not starting companies, or running small companies, it's how to operate in large companies. I wrote down exactly 42 words of notes as I was going through it. (42 is also the answer to the ultimate question of the meaning of life, the universe, and everything in "The Hitchhiker's Guide to the Galaxy", it's serendipitous that the numbers align here.)

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win
candor
cut your losses
confident
vision
courage
transparency
give credit
unpopu…

Explorations in Business - Part 5 of ?

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Challenges. In life you choose challenges, or they will be chosen for you. I may have made some significant strategic errors in life recently.


I had a writing group scheduled for today. It was what I was looking forward to most. It was canceled. If I really pursue leading writing groups for homeschoolers as an avenue of revenue I wonder how often that would happen? I don't really feel like taking the initiative to drive the process forward at the moment, although I've had interest from at least three other mothers.

The illustrator that I'm writing the comic book with is having health issues. I don't know what's happening with that project. I have to have the initiative for this project, and I'm not feeling it right now.

I only have two students to teach this morning. Which is not enough to make enough money for me to live. I also had to cancel classes with the very first student I ever had, from a few years ago, Parker. Everything was great. I had Parker above …

Explorations in Business - Part 4 of ?

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Life. Life is a crazy and complex endeavor.


I've bogged down on the business. There are a few reasons.

One, I'm already doing a ton of other things, and then my township decided that they wanted to try to shut down the farm that I get goat milk from, so I decided to take up that fight on top of everything else. Here's an article on that: http://www.jeffreyalexandermartin.com/2019/05/fighting-local-government-corruption.html

Two, my first foray fell flat. I had about a dozen people look at the video on my website: MeditateWithJeff.com. Three people filled in part of the survey. One person left their contact info, and then they didn't respond when I contacted them. I was hoping to at least talk to one person through that process and then take the next step. It was a little disheartening. But alas, that's not the way the cookie crumbled.

But I don't think those are the really real reasons. When that first foray failed it wasn't the disheartening aspect that ga…

Explorations in Business - Part 3 of ?

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This is my third time trying to write this article in the last two weeks.


Here was my last attempt.

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I always wanted to have an interesting life, and I do.

I have done the classics like mountain climbing, skydiving, alligator wrestling, whitewater rafting, running with bulls, scuba diving, ice luging, road tripping, etc. I officiated my second wedding this weekend, I just arranged to borrow the staffs, swords, and dueling pistols for one of my four speeches at the Harry Potter festival in Sparta, Michigan this summer, I'm writing notes for the comic book I'm working on, and the philosophy papers I'm working on, and the fictional tales I'm working on, and I'm editing horror stories for the "Horror Without Borders" anthology for the Russian publisher I'm working with. All of that just starts to hit on the interesting things I've done, but I have a bit of a problem.

Since I've focused so much on doing interesting things that almost a…

Explorations in Business - Part 2 of ?

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When I was first talking to Abbey and John about doing something crazy like starting a business based on meditation coaching I think I needed some permission, some social validation. That was a start. When I talked to Bryan I connected with someone who started with my skepticism and was then able to see a good path forward. Now, I have to start defining what that path is and how to walk it.


There is such a ridiculous amount of work to do. It's a bit overwhelming. That's why John and Abbey recommended that I go with something that I'm truly interested in in that first meeting I had with them, because otherwise you just burnout anyway.

I bought MeditateWithJeff.com a couple of days ago. Actually, I bought it in 2017 when I first had success with managing my chronic pain with meditation. I didn't do anything with it, I didn't even have a plan, so I let it expire. Then, a couple of days ago I bought it again through domains.google.com. I looked at a few different optio…

Explorations in Business - Part 1 of ?

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I have revealed my origination process in creative writing, theology, and personality transformation. Now I shall do the same in business.


I've been struggling with my next move for the last 6 months. I know I need to change something. I don't make that much money teaching English online, and I'll be squeezed out in the near future, I think. I've been doing it for about 2 and a half years anyway, so it's a good time for a change.

One issue is that I've had a lot of ups and downs over the last few years in my capabilities. I highly doubt my own ability now in a number of ways.

I knew that I wasn't making progress and that I needed to change something. That's part of why I'm always doing new things, I don't want to get stuck. If you lose momentum in life it's difficult to get started again.

A new environment with new people can change a lot. I'm on the email list for Start Garden, which is a small business organization in Grand Rapids, Mic…

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